Sophie’s Dream Babies.
Brand Strategy. Identity Development. Social Media Strategy. Style Guide.

Working with Sophie to help bring her own dreams to life of working flexible hours and doing what she loves most, empowering new parents and cuddling babies, we delivered a brand that spoke to the heart of what Sophie does. With 4 babies of her own and many years of experience being a Midwife, only time would tell before Sophie went out on her own to coach other parents with sleep training newborns. We initially created a name that was clear and spoke to the brand proposition we then developed a soft colour palette and friendly typeface for Sophie’s Dream Babies that would appeal to all new parents, with an accompanying illustrative icon suite to be used across all assets and platforms. The hug between the ‘O’ and the ‘D’ in the logotype is a nod to the nurturing nature of parenting and the care in which Sophie provides both parents and baby.

@sophiesdreambabies