Naked Klay, mother and daughter team, Daniela and Pamela came to VMCO with a range of beautiful natural skincare products, combining their love and experience of Chinese herbs and skincare. Developing an understanding of their vision, and their audience was paramount. Together we developed a minimal brandmark and created a colour palette based on the natural tones of the klay masks. We then rolled out the brand across inner and outer packaging that was to appeal to both men and women. The over arching idea came from the combination of science + nature and embodied the mix of both natural ingredients and the process that goes into making the products.

Hand selected by Daniela and Pamela to create skincare products that suited all skin types. Their brand story is told on pack to demonstrate the passion and love that goes into each little jar, the ingredients are laid out clearly and are proudly made in Australia. Right down to the outer packaging, thank you notes and biodegradable parcel bags, every detail is considered.

nakedklay.com.au
@nakedklay