The Experienced Mother.
SoundSleep, is about telling our stories, sharing our vulnerability, our knowledge, and guiding parents through the ups and downs of discovering sleep routines that work.
We developed a brand that speaks in plain language with an understanding tone and gentle humour. We used a strong autumnal colour palette and brought softness through the bespoke script style brandmark.
Our imagery is a mix of moments shared with our little people, styled baby shots and in the moment real images with parents and their children. Our point of difference is our empathy and willingness to share our own experiences, and our ability to remain professional.