Olinda Spring Water.
Visual Identity Development.
Packaging Design. Labels. Brochures. POS.
Olinda Spring approached VMCO several years ago. Searching for a designer to make simple updates to an already existing brand. We quickly moved from simple touch ups into a new area that resonated with Olinda a family business with strong ties to the Olinda area. We explored using more of the landscape to inject a sense of place. We started from the 600ml water bottle and slowly moved through the entire range.
Now using distinctly Australian native plants to depict the two variants of still and sparkling, we were able to breath new life into the brand, maintain the existing brandmark that holds it all together through the strong graphic shape and create a visual language that can be used across all touchpoints.
olindaspring.com.au
@olindaspringwater